The Mind Share Market Freemium Economics and Business Models of Abundance edition by Nicolas Pujol Politics Social Sciences eBooks
Download As PDF : The Mind Share Market Freemium Economics and Business Models of Abundance edition by Nicolas Pujol Politics Social Sciences eBooks 
If competition in business benefits customers, can the ultimate pricing – the zero price – benefit the seller and the buyer? The Mind Share Market explores aiming for adoption and revenue, how to monetize free products and their role in society. Three models enable these strategies. Tying relies on selling two indissociable offerings. Freemium makes a product or service available at no cost while others are monetized. Two-sided markets, or multi-sided markets, create a platform of interaction between distinct and complementary users. Pujol presents methods to monetize free products and the challenges in making this work commercially. Through the domains of open source, education and technology, Mind Share Markets play a central role in business and in life. In economics, they turn classic marketing based on messaging into productive marketing based on value sharing. There, mindshare becomes a currency. In life, they reduce scarcity by making the essential available and affordable to all, enabling everyone the same access, no matter their financial wealth.
The Mind Share Market Freemium Economics and Business Models of Abundance edition by Nicolas Pujol Politics Social Sciences eBooks
"Secret Sauce" is a term thrown around a lot these days...many flavours for many applications. Must say that Apurva Pratap, VP of Global Strategy, InterContinental Hotels, is on the money when he states that Pujol unearths the secret sauce that fuels today's dot.coms and how these business models can be applied to other industries.Useful tables throughout, excellent academics, yet accessiblilty: i.e. the three main statements of Pujol's book: 1) Customers positively over-react to a zero price; 2) Free products and services are a form of advertising that contains value and 3) Mind share is the currency exchanged.
Very thought provoking and ground breaking, a must have on any knowledge manager/technology strategist's shelf.
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The Mind Share Market Freemium Economics and Business Models of Abundance edition by Nicolas Pujol Politics Social Sciences eBooks Reviews
"The Mind Share Market The Power of an Alternative Currency" is a very interesting book which is full of examples.
The author uses arguments that are strong. This book is refreshing by giving a new look on the Freemium business model.
So much has been said about the freemium business model that too many people simple accept the notion that free is the wave of the future without understanding the underlying business models and value creation. Pujol cuts through the "free" hyperbole and tells you in clear terms how to create value, community, and brand through free products and services. Through well researched and well told cases the book provides a blueprint for any size business trying to compete in the new hyperconnected, high velocity world of the cloud.
I highly recommend The Mind Share Market to any business owner or leader who expects to compete in the coming decades.
Finally a book that puts it all together describing the "free-vs-paid" business models with concrete examples from the real world. Pujol takes an interesting approach that is applicable to any industry, drawing good learned lessons from commerce and history, arguing why "free" is a winning approach. The book is a great read, educational and applicable!
The book's content drew me in with it's focus on the management implications of the increasing role of free products in the marketplace. The Mind Share Market succeeded in helping me understand this free product phenomenon and also the historical context explaining that this isn't such a new fad. Pujol's book was a good mix of story telling, case review, and business guidance. This is a must read for today's entrepeneur!
I'm impressed. Having lived and breathed the "Freemium" model in multiple companies over the last 10 years, I find Pujol's analysis of the underpinnings of its value fascinating. If you are interested in the why as well as the how then I think Pujol's book is well worth the effort.
Pujol has produced a comprehensive handbook on the 'Freemium' business model. Through careful research and analysis, he shows the business owner how to capitalize on this method of doing business, and how 'free' can help you expand your market share. Carefully written for a wide audience, it is easy to read and engaging. Freemium is something that no business can afford to ignore, and while it is certainly more applicable in specific industries, any business can benefit from this information.
I would highly recommend this book to any business owner, entrepreneur, or general business enthusiast. It is worth your time to read, provides some points that are important to consider in our current world. Given the fact that freemium will likely continue to expand exponentially, it is something we should all be educated on.
"Secret Sauce" is a term thrown around a lot these days...many flavours for many applications. Must say that Apurva Pratap, VP of Global Strategy, InterContinental Hotels, is on the money when he states that Pujol unearths the secret sauce that fuels today's dot.coms and how these business models can be applied to other industries.
Useful tables throughout, excellent academics, yet accessiblilty i.e. the three main statements of Pujol's book 1) Customers positively over-react to a zero price; 2) Free products and services are a form of advertising that contains value and 3) Mind share is the currency exchanged.
Very thought provoking and ground breaking, a must have on any knowledge manager/technology strategist's shelf.
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